Three Principles to Successful Real Estate Goal Setting
Your ability to plan, set goals, and create action plans to accomplish your goals
is the mark of any successful real estate agent. This focus on goals will have the greatest impact
on your success as a realtor than any other skill you master.
To be disciplined in setting goals is to sit down with pen in hand and, starting
with the income goal you will to work toward in 2012, first write down your annual goal amount.
The attached Goal Worksheet is based on a 48 week year. You won't do your best if
you don't take time off for yourself, so don't forget to plan in that vacation
time.  Our goal for your business should be so clear in your mind that
every decision you make moves you closer to that goal. Your decisions will be easier as
everything you do either moves you toward or away from where you want your finances to be on
December 21, 2012.
We need to become so clear on what we desire that every day we are doing the things
that move us in our direction of choice and toward our goals.
The Three Keys
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Specific
Your goals must be specific, detailed, and clear. . Your goal must be
concrete and tangible. Highly defined goals are attained - fuzzy goals are forgotten.
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Measurable
You must be able to measure your goals on a weekly and monthly basis. This is the only
way to know if you are on track. If you are behind, this will be your wake-up to come
up with new and better ideas for marketing your services and closing more transactions.
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Scheduled
The easiest way to attain that magic number is to make yourself a daily schedule. What
do you have to accomplish each day? Plan your week, then each evening, check what you
have accomplished toward your weekly goal and what you still have to do. Schedule,
schedule, schedule and stick with it.
We all know that many things come up on a daily basis that take us off schedule. The
books on "how to be perfect" have you scheduling every minute of your day. If you get
off schedule, they say, you will surely fail. Those of us in real estate know this is
unrealistic. If you schedule your week, you allow yourself the flexibility of changing
and rearranging tasks as necessary, untimately completing them by the end of your week.
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